Graphic Appeal is a full-service design agency specializing in design with more thought attached. Whereas most design agencies think from the inside outwards, rushing into visualising before selecting the most appropriate strategy, Graphic Appeal always look objectively at the most effective way to communicate your company's message to it's target market(s), ensuring the tone of voice of your brand is clearly received and the message is never lost in the medium.
We understand that every company competes for attention and without a memorable branding and distinct image, customers won't even notice you. We research your competition thoroughly and deliver you three essential elements in all the design we produce:
appeal reward memorable
Before your visuals communicate their intended message, they must stop the viewer in their tracks with an engaging image. Unless the image has a strong concept which is relevant to it's audience and unless this concept is art directed in a uniquely distinct and appealing way to the eye, no one will even notice your company. Most design agencies fall short of thinking deeply from a marketing perspective and their ideas don't stand a chance of getting noticed.
Once you have stopped your target market in their tracks, there must be enough strength to the visual concept to keep them engaged. The communication must emotionally reward the audience by either being funny, interesting, challenging their preconceptions on a subject etc. In short, your audience will respond to your company or buy into your product if you talk to them in an interesting way.
The final quality which we energetically deliver is being memorable. Through a more original idea and identity, your company can go beyond getting noticed and then forgotten. Your image can stick in your prospect's mind through creativity channeled with intelligent strategic planning. You remember what moves you, and big ideas you relate to, always move you.